Loving Gio Ponti
This is a picture of the man and the architect, an aspiring painter and a promoter of Italian design. In more than 50 years of activity with vigorous energy, he has tried it all: arts, occupations, objects, architecture and material – from as small as the design of a handle to as big as the formulation of a town plan. “Architecture is an interpretation of life”, he used to write. A popularizer of modern art, and the one who risked indifference and being completely forgotten. The film seeks to enquire into the reasons for this diffidence; apart from stereotypes and the masses who “soon relegated him to a divine Olympus of underestimated fathers,” as described by Fulvio Irace. Why, paraphrasing Ponti, who used to say “art has fallen in love with industry”, has the industry of yesterday and today fallen in love with Gio Ponti?
Supported by the Italian Cultural Institute in Cairo