Experiential Design: Casting Stories onto Spaces

What is experiential design? How can we stimulate the full spectrum of all human senses in our spatial design? The integration of vision, sound, touch, smell and taste into spaces extends beyond art galleries and museums and has now been expanded to our day-to-day spatial design to enhance user experiences for the masses. Sarah T. Shannon, founder & leader of THE CULT, will be taking the audience through an audio-visual journey, explaining how experiential design is immersive as well as site-specific and how it affects the shopper and guest’s experience, subsequently raising the brand’s sales and positioning by creating a marketing hype for them. Experiential design offers a deeper layer to our brands beyond aesthetics.

Speaker: Sarah T. Shannon is the founder and lead experiential designer of THE CULT, an experiential design studio that casts stories onto spaces. With the completion of her master’s degree in interior design from Pratt Institute in NYC, with a focus on exhibition design, and her bachelor’s degree in architecture from the Faculty of Fine Arts in Cairo, T. Shannon has fused studying architecture, interior and exhibition design into her practice. All of which resulted in her experimenting and creating an experiential design studio, combining all elements of design in addition to catering to all human senses in each experience and journey created. THE CULT follows an unconventional set of rules to create original stories that provoke all human senses. Their work focuses on retail design, window displays, art installations, event design, exhibition design, art direction and curation.